Digital Director / Digital Lead
General information
- Brand
- Vogue Vietnam
- Reports to
- CEO
- Workplace
- TP. HCM
- Nature of work
- Full time
- Start date
- January 2027
About Vogue Vietnam and Beacon Asia Media
Beacon Asia Media is a multi-platform, multi-brand media company building influential media brands across business, fashion, art and culture.
Vogue is a leading global fashion and culture media brand with a 134-year heritage of shaping style, championing creativity, and defining cultural conversations. Published by Beacon Asia Media, Vogue Vietnam brings this vision to a dynamic market, connecting Vietnamese talent, ideas, and audiences with the world.
Together, Vogue Vietnam and Beacon Asia Media are building a team driven by creativity, collaboration, and commercial ambition. We are looking for someone who sees new possibilities, builds meaningful partnerships, and is ready to push boundaries in Vietnam's media landscape.
About the role
The Digital Director is responsible for developing and executing an editorial content strategy designed to grow and retain digital audiences while driving consumer and advertiser revenue. This role sits at the center of the digital organization—collaborating across editorial, video, social, e-commerce, and subscriptions—to ensure consistent, high-impact coverage that meets specific growth targets and KPIs.
The ideal candidate is a seasoned writer and editor with a vast network of industry contacts. You should be adept at translating data-driven insights into compelling storytelling that meets both audience demands and internal business objectives.
Key responsibilities
Editorial strategy and execution
- Content roadmap: In collaboration with senior leadership, develop an editorial strategy that maximizes audience growth.
- Content quality: Manage a team of editors and writers to generate agenda-setting stories that differentiate the brand's digital output in a crowded marketplace.
- Subject matter expertise: Act as a category expert (i.e. Fashion, Lifestyle, Culture), translating deep industry knowledge into creative and engaging content.
- Top-level editing: Assign and top-edit daily digital output, including breaking news, interviews, columns, digital franchises, and deep-dive profiles.
Growth and audience insights
- Data-driven planning: Incorporate audience insights and performance reporting into content planning to refine the team's output and reach.
- Rollout strategy: Plan effective multi-platform rollout strategies; oversee story packaging and work closely with social and audience development teams on promotion.
- Global synergy: Assist with digital editorial calendars, including the coordination and syndication of content across international markets.
Team leadership and people management
- Mentorship: Directly manage staff across multiple sections, providing coaching and feedback to improve pitching, writing, and editing skills.
- Culture building: Nurture a transparent, inclusive, and collaborative environment. Serve as a resource for team members to resolve challenges and ensure cross-functional synchronization.
- HR oversight: Manage all people processes for direct reports, including performance management, recruitment, and professional development.
Business and cross-functional collaboration
- Revenue partnerships: Partner with commercial teams to conceive and execute high-quality sponsored editorial packages that meet business needs without compromising editorial integrity.
- Interdepartmental liaison: Work effectively across photo, design, talent, and marketing teams on major digital initiatives.
- Brand representation: Represent the publication at internal and external events as a key brand ambassador.
Job requirements
- Experience: 7+ years on a digital-first editorial team, with a demonstrated track record of scaling digital audiences.
- Strategic mindset: Crystal clear understanding of the digital content lifecycle, from ideation to analytics-based refinement.
- Editorial taste: Excellent news judgment and a keen eye for storytelling that differentiates a premium brand from its competitors.
- Technical proficiency: Experience with digital content management systems (CMS) and analytics tools (e.g., Google Analytics, AirTable).
- Operational excellence: Expert at juggling multiple projects against tight deadlines while advocating for creativity and innovation.
- Collaboration: Strong communication skills with experience navigating cross-functional teams and managing direct reports.
Success in this role
Success will be measured by digital audience growth, the reach and engagement of digital content and the effective execution of digital strategies that reinforce Vogue's editorial vision and authority.
Think you have what it takes? Give us a shout — we'd love to meet you and hear how you could help shape the future of Vogue Vietnam.
- Contact
- HR department — Ms Linh Nguyen ([email protected])
- Website
- beaconasiamedia.vn · vogue.vn
Fashion Editor
General information
- Brand
- Vogue Vietnam
- Reports to
- CEO
- Workplace
- TP. HCM
- Nature of work
- Full time
- Start date
- January 2027
About Vogue Vietnam and Beacon Asia Media
Beacon Asia Media is a multi-platform, multi-brand media company building influential media brands across business, fashion, art and culture.
Vogue is a leading global fashion and culture media brand with a 134-year heritage of shaping style, championing creativity, and defining cultural conversations. Published by Beacon Asia Media, Vogue Vietnam brings this vision to a dynamic market, connecting Vietnamese talent, ideas, and audiences with the world.
Together, Vogue Vietnam and Beacon Asia Media are building a team driven by creativity, collaboration, and commercial ambition. We are looking for someone who sees new possibilities, builds meaningful partnerships, and is ready to push boundaries in Vietnam's media landscape.
About the role
The Fashion Editor is a key member of the fashion team, responsible for overseeing and executing the fashion direction for the brand across all digital, social, and print platforms. In addition to driving the visual aesthetic of the publication, this role supports broad brand initiatives and lends specialized expertise to e-commerce ventures and high-impact special projects.
The ideal candidate has a deep pulse on the industry, a vast network of designer and PR contacts, and the ability to balance creative storytelling with operational logistics.
Key responsibilities
Editorial and creative execution
- Ideation: Conceptualize and develop fashion-forward story ideas that translate across digital, video, e-commerce, and live events.
- Fashion direction: Oversee the fashion execution for editorial features and special projects, including the selection of ready-to-wear (RTW) and accessories.
- Production logistics: Manage shoot logistics, including sample trafficking, on-set coordination, and brand/designer outreach.
- Styling collaboration: Work closely with external stylists and internal editors to ensure all content meets the brand's visual standards while incorporating strategic designer suggestions.
Industry and brand relations
- Market knowledge: Actively discover new design talent and stay ahead of the latest industry initiatives and seasonal trends.
- Strategic partnerships: Manage and nurture strong relationships with PR firms and senior leadership at major fashion brands.
- Internal initiatives: Support flagship brand events and large-scale annual projects with fashion-specific oversight.
- Performance tracking: Monitor and report on editorial coverage of brand partners, proactively managing business needs and industry relationships.
Operations and team leadership
- Workflow management: Direct the daily workflow of the fashion team, ensuring all deadlines and creative needs are met.
- Market appointments: Represent the brand at press appointments, previews, and industry events.
- Cross-functional support: Provide fashion-centric guidance to e-commerce and marketing teams to ensure brand consistency across all revenue-generating projects.
Job requirements
- Experience: 3–5 years of experience in fashion editorial or a related creative field.
- Industry network: Strong established relationships with brands, designers, and PR agencies.
- Cultural fluency: Deep knowledge of relevant cultural influencers, photographers, stylists, and talent within the fashion landscape.
- Commercial savvy: Previous experience in e-commerce or shoppable content is highly preferred.
- Communication: Excellent interpersonal skills with the ability to work collaboratively across various departments and internal stakeholders.
- Adaptability: Strong organizational skills with the ability to manage multiple creative projects in a fast-paced, deadline-driven environment.
Success in this role
Success will be measured by the quality and originality of fashion editorial content and shoot, the best in class creative direction and storytelling, the relevance of fashion coverage and interview, all upholding Vogue's editorial standards and brand identity.
Think you have what it takes? Give us a shout — we'd love to meet you and hear how you could help shape the future of Vogue Vietnam.
- Contact
- HR department — Ms Linh Nguyen ([email protected])
- Website
- beaconasiamedia.vn · vogue.vn
Advertising Manager
General information
- Brand
- Vogue Vietnam
- Reports to
- CEO
- Workplace
- TP. HCM
- Nature of work
- Full time
- Start date
- January 2027
About Vogue Vietnam and Beacon Asia Media
Beacon Asia Media is a multi-platform, multi-brand media company building influential media brands across business, fashion, art and culture.
Vogue is a leading global fashion and culture media brand with a 134-year heritage of shaping style, championing creativity, and defining cultural conversations. Published by Beacon Asia Media, Vogue Vietnam brings this vision to a dynamic market, connecting Vietnamese talent, ideas, and audiences with the world.
Together, Vogue Vietnam and Beacon Asia Media are building a team driven by creativity, collaboration, and commercial ambition. We are looking for someone who sees new possibilities, builds meaningful partnerships, and is ready to push boundaries in Vietnam's media landscape.
About the role
As Advertising Manager, you will secure advertisers and drive revenue across Vogue Vietnam's print magazine and digital platforms. You will build relationships with luxury brands and media agencies, develop compelling advertising proposals, and turn new business opportunities into long-term partnerships.
Key responsibilities
- Secure new advertisers: Identify and approach prospective clients across luxury fashion, beauty, watches and jewellery, hospitality, travel, automotive, and premium lifestyle.
- Sell print and digital advertising: Develop packages covering magazine advertising, website placements, social media, video, and branded content, tailored to each client's objectives and budget.
- Build client relationships: Connect with brand decision-makers and media agencies, understand their marketing calendars, and position Vogue Vietnam for upcoming campaigns.
- Lead pitches and negotiations: Prepare persuasive proposals, present creative opportunities, negotiate pricing within approved guidelines, and secure signed agreements and confirmed bookings.
- Deliver sales targets: Achieve agreed revenue targets for print issues and digital campaigns while maintaining a strong pipeline of prospective advertisers.
- Coordinate campaign execution: Brief internal teams, confirm deliverables, collect advertising materials, and track deadlines to ensure campaigns meet agreed commitments and brand standards.
- Retain and grow accounts: Review campaign results with clients, identify opportunities for further investment, and secure repeat bookings and annual partnerships.
- Track sales and payments: Maintain accurate client records and revenue forecasts, provide regular sales updates, and coordinate with finance on invoicing and payment collection.
Job requirements
- At least five years of experience in luxury sales, preferably in publishing, media, or advertising sales.
- A proven record of winning new business, closing deals, and achieving revenue targets.
- An established network of luxury brands, marketing decision-makers, and media agencies in Vietnam; regional relationships are an advantage.
- A strong understanding of print and digital advertising, branded content, and integrated commercial proposals.
- Creative thinking and an entrepreneurial mindset, with the ability to develop fresh advertising ideas and spot opportunities beyond conventional media packages.
- Excellent negotiation, presentation, and relationship-building skills, with confidence engaging senior decision-makers.
- Strong people management and collaboration skills, including guiding junior colleagues where applicable and coordinating across editorial, creative, digital, and finance teams.
- Effective problem-solving skills, from overcoming sales objections to resolving client concerns and campaign challenges.
- A proactive, organised, and accountable approach, with the ability to manage multiple clients and deadlines.
- Professional fluency in Vietnamese and English, with proficiency in presentation tools and sales reporting.
Success in this role
Success will be measured by advertising revenue, new clients secured, repeat bookings, client satisfaction, and timely payment collection.
Think you have what it takes? Give us a shout — we'd love to meet you and hear how you could help shape the future of Vogue Vietnam.
- Contact
- HR department — Ms Linh Nguyen ([email protected])
- Website
- beaconasiamedia.vn · vogue.vn